Here to help established companies see why social change is their business opportunity

and how to act on it

book call

Why? Your market is shifting

A new generation of customers, employees, and partners expects something different from you. They don't want just a product or a service. They need a reason to choose you.

But your story doesn't keep up. That’s why they're choosing someone else.

work that speaks

RABOBANK

IMPACT VISIBILITY

As a cooperative bank, Rabobank invests part of their profit back into the city. But the impact of the sustainable and social entrepreneurs they supported was often invisible. The social story existed. The commercial benefit of telling it didn't.

I helped build and coordinate the content strategy that put those stories where they belonged: online, shareable, and in the hands of the people who lived them. Monthly events, social content, and interviews that gave local entrepreneurs a real platform.

The result: the people Rabobank supported became their biggest advocates. Their networks became Rabobank's reach. Proof that as a commercial institution with genuine social roots you can build reputation from the inside out.

UNSNOOZED

FOUNDER & CREATIVE DIRECTOR

The workplace is shifting. New generations have different work mentalities. They speak up, push back, and leave if you’re not open to embrace change. We created a game to make generations work better together and help them step into each other’s perspectives.

As founder and creative director I built the brand, the story, and the product from the ground up. Within one year of launch: clients across healthcare, education, government, corporates and media in the Netherlands even visibility in India and Australia.

The result: a product with a social mission that became commercially viable. Proof that when you tell the right story to the right audience, the market responds.

MUSIC MOVES

BRAND & STORY

Music is a universal language, but not everyone has access to the dance floor. We created a program to train young people in entrepreneurship to organize their own music events for people they never see on a night out. Like elderly, homeless people or refugees.

I co-initiated the concept and built the brand, story and communications from scratch. From the first event in Amsterdam to a national program across five cities in one year. Working closely with festivals, care institutions, schools, and clubs around the country.

The result: hundreds of young people, national press coverage, and a movement that proves commercial skills and social impact go hand in hand.

HOW WE CAN WORK TOGETHER

STORY CLARITY — €3.000

Your market is changing. Your story isn't.

In two days, we find out what your new audience expects, where gaps lie to work on your image, improve impact visibility and key take-aways to step up your game to do so. Fixed price, one sharp deliverable in the form of an advice report.

STORY STRATEGY — custom

From narrative to full strategy.

We build the messaging framework, define your channels, and create the story that moves your audience. Defined scope, defined deliverable. Typically 3–6 weeks.

STRATEGIC COUNSEL — starting from €2.000 a month

Your ongoing partner.

We keep your story sharp as your market evolves. All of the above plus more. Minimum 3 months and depending on scope.

the world isn’t waiting to change

NEITHER SHOULD YOU

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